Crossover evolution

Way back in 2007 Nissan decided to abandon the battle that they were losing against the VW Golf and Ford Focus (C-segment). The Almera was a good car, but a sales/profit disaster. To replace this model, they looked to their brand new London “think-tank” design studio. That team came up with a radical and fashion led urban concept they called a “crossover” vehicle. In essence it was the standard FWD Almera hatchback underpinnings, with an SUV style (but much less macho, and more sporty) body on top. Other Japanese manufacturers had tried the crossover idea before, as a commenter has mentioned, the Subaru Forrester was released in 1997 and the Honda HR-V in 1999. Both were more traditionally (non-sporty) styled SUVs which also had energy wasting AWD. The market niche was empty for Nissan to test the water by ditching that AWD hardware and avoiding the rugged styling… and now, 5 years later the Qashqai is a phenomenon. Over 2 million of them have been sold across the world, and every manufacturer has been inspired by the design, the engineering (2WD) and have targeted Qashqai customers. Nearly all manufacturers got greedy though, and didn’t stick with Nissan’s winning formula of SUV looks with totally comparable C-segment prices. This year, Nissan had the scary prospect of following up their smash hit vehicle with an all new Qashqai. Again designed by the London studio, by the same designer I believe? Matt Weaver (another Coventry University graduate) is now the official Godfather of Qashqai. I’ve created a montage for this article, of various production and concept Crossover designs…. see if you can name them all. Some are Nissan’s own concepts leading up to the final new Qashqai design. Two or three concept cars were used to test ideas on the public, before choosing the final design for Qashqai 2014.

edit: to add to this post, I of course managed to overlook the original Crossover design. Which was not produced in Japan. Just like most market niches, it originated in the creative pool of France. The Matra Simca Rancho was a small, urban SUV styled vehicle with FWD only!

2WD and based on a b-segment car- here’s the original urban crossover from 1977! The Matra Simca Rancho
crossover evolution
Various Crossover models