Tag: ev

• BMW iX Sketch vs Production.

  

  Remember when designers had to draw a side view over a package? The actual production vehicle package? It seems designers no longer do this. Obviously at sketch phase, character is key- but eventually… surely…. one MUST draw the same design over a package? This is what I was taught, but I guess design schools stopped,…

  Lee

  November 18, 2020

  design analysis

  bad design, bmw, BMWdesign, car design, crossover, electric cars, ev, German car design, iX, new car, packaging

• right, wrong and french- the future of the electric car

  

  A glimpse of the future right now in 2011, are the new wave of electric or hybrid cars. Like the late great Steve Jobs achieved with the iPad, the car manufacturers of this world are attempting to move our vehicles from one age to the next. Where Jobs has moved us from the PC age,…

  Lee

  October 20, 2011

  design analysis, industry comment

  design, electric, ev, fisker, future, hybrid, i8, jaguar, tesla, twizy