Lexus LS analysis

Well this debate began over on Twitter, with some other working car designers being quite vocal on how bad this new Lexus LS design is. I think it has problems, but I am willing to accept some progressive experimentation. Lexus in particular has been heavily experimenting in various styling and surfacing ideas, some good some bad. The LC coupe is particularly nice, but has gone through many iterations and concept cars to come out the other side. It still has some odd design details, but for a sportscar it is important to grab the viewers attention. The LS on the other hand, is intended as an executive model, with luxury in mind. It has traditionally appeared as quite a conservative design. The surfaces and design ideas are chaotic and a little messy, which is something designers have noted. The strangest thing is the proportions, with a great emphasis on cab-backward proportions. It is almost unique in the way that the peak of the side DLO is in the middle of the rear door. Similarities to other sedans (saloons) were noted, and similarity in supposed “bad” design. The new Civic sedan is something that I am not impressed by, for example. The most similar proportionally, and a possible clue to Toyotas intended rival and benchmark design, is the Tesla Model S. I decided to put together an image comparing lots of current sedans on sale now. Looking for that strange proportion (which must give great rear passenger headroom?). Maserati Ghibli seems a good candidate. Lexus LS-side-profileplusothers@0,75x

 

 

Advertisements

Bangle on form as usual

Another golden chance to hear what Chris Bangle thinks of current Auto design. Courtesy of Form Trends.

the non petrol-head guide to the future… aka: Tesla.

the non petrol-head guide to the future... aka: Tesla.

The Oatmeal knows nothing about cars, but he LOVES his Tesla Model S! Click the image for the full story of his ownership experience. Everyone in the car industry needs to read this…

the car industries coolest brand…?

I received this email from our co-blogger here, regarding a design talk given some months ago by current head of Advanced Design at Jaguar, Julian Thompson. It relates to the CX-17 crossover concept, and also gives us clues to the deep rooted changes in Jaguar management that have enabled the design-led (Apple like?!) resurgence of this great brand. Thompson and Ian Callum have fully vindicated the new management’s confidence in them, surely?

Julian Thompson at the talk pointed out that Jag were stuck in a rut. Ford had transformed the quality and reliability of the products but they had stuck to the same look. This was because Ford used ‘consumer focus groups’ where they asked the consumer, the customer, what they wanted. Even worse Thompson pointed out they did this in the USA as that was Jags biggest market at the time. So what did the consumer say they wanted? Well as they were mainly 55 year old company directors they wanted the cars to STAY THE SAME, to LOOK EXACTLY THE SAME as the previous model. Jag listened, and the S-Type, previous XJ and X-Type were born. Sales figures went from bad to worse. Average consumer age went from bad to worse too! Or at least didn’t improve. Profits evaporated.

The new management threw this out of the window.

The next bit I am adding myself, as Thompson didn’t say it:

I believe they decided to look at what consumers are actually DOING rather than what they were saying. What they were DOING was buying super modern, sporty, diesel BMWs.

So this spawned the XF (commercial, diesel) and the new XJ (stunning modernity) and what happened? They sold THREE TIMES as many XFs as S-Types and now look at Jag! Making profit and storming on to be one of THE hottest brands on the planet. Even if you include any brand, not just cars, Jaguar is COOL. The F-Type has already sold 1000 units within 2 months!!! Despite the high price.

Ronnieretro