The New BMW 1 series is Front Wheel Drive. Why does this matter? It does not. Potential purchasers of this car do not know that the current 1er is RWD. They have requested more luggage space. BMW has responded. BMW is working in user-centric design methodology. This is correct practice for any profit chasing business, is it not? The first article I wrote explained the reasoning clearly (Autocar) it seems…. but, are the first two questions not contradictory? In solving one problem (lack of space) BMW engineers have created a new problem- and there is the balance of design and engineering we know and fear in the automotive industry. The decision here was that making a FWD car fun to drive was easier than making a RWD with ample luggage and passenger space.
Q&A: Jochen Schmalholz, BMW 1 Series product manager
Q. Why switch to frontwheel drive?
A. “When we asked customers where they see room for improvement, interior size – seating comfort, rear seats, front seats, shoulder width – kept coming up. So when we had to decide on the architecture it was an easy decision, because front-wheel drive addressed exactly what customers have been complaining about.”
Q. Rear-wheel drive made the 1 Series unique in its class, so how will it stand out now?
A. “Customers loved the sporty design and driving dynamic, so this was something we had to keep. The major challenge was bringing out driving characteristics similar to a rear-drive car, and a lot of time, money and effort went into this process.
Q. Why so much emphasis on technology in the interior?
A. “It’s important for younger customers, and the 1 Series has the youngest customers of any BMW model. Some of the technology, such as the reversing park assist, was only introduced a few months ago on our flagship models.”