Author: ronnieretro
-
Convergence.
The release of the latest Mercedes C-Class design got me thinking. It got me thinking ‘that looks like a BMW’. The knee-jerk reaction would be to scream ‘rip-off’. To wade in and lambast these lazy designers. Being a designer myself I simply don’t believe that these highly trained, highly skilled teams of professionals, working for…
-
Sci Fi Dreams Do Come True
Last month I was lucky enough to head to the Geneva Motor Show. Lucky enough to head there with a good buddy of mine who’s a Lotus designer and lucky again to chat at the end of the day to his colleague Russell Carr, who was behind the beauty of the Lotus Elise S2 and…
-
An Evo experience.
Hello again. Another guest blog from me Ronnieretro. January saw a very surreal experience for myself. Now have you heard of this Evo magazine? I have read and later subscribed to this outstanding petrol head magazine for many many years. I read it most evenings before turning in for the night. It is, in a…
-
XJ – Jaguar’s finest.
I’m a new addition and contributor to this blog. Call me Ronnie Retro. Having worked in the fashion industry for 10 years now my obsession is brand DNA, brand identity and brand reputation. Design is only a small part of the fashion (and automotive) business. In my job I always end up asking “but is…
thoughts on automotive design 