BMW iX Sketch vs Production.

BMW iX sketch vs production
BMW iX crossover- and it’s design sketch.

Remember when designers had to draw a side view over a package? The actual production vehicle package? It seems designers no longer do this. Obviously at sketch phase, character is key- but eventually… surely…. one MUST draw the same design over a package? This is what I was taught, but I guess design schools stopped, so design studios stopped? A production car being a disappointment compared to a concept car is nothing new, but these sketches are FOR the production car!! Roof height is a typical “cheat” when sketching and even making a scale mode, but the overhangs? The overhangs are completely different on the production car and I cannot understand who is sketching different overhangs – then just accepting whatever overhangs the production team create.

One thought on “BMW iX Sketch vs Production.”

  1. I promise I’ll stop writing about BMW… I think this type of issue is quite indicative of changes across the industry. It’s also not a new thing, Harris Mann will always be remembered for his awesome BL Allegro sketches that became a bloated production design. It’s just surprising the industry is making those same mistakes over again. 50 years later.

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