click, whir, brrrummmm (emotional design)

Emotional design is something that is difficult to define, or describe. It’s also a relatively new concept outside of the car industry. Apple have pushed technical products in this direction very recently, and Alessi have championed it in consumer items for some time. Fashion design of course feeds on our emotions, but on a superficial level. Car design has slowly and steadily evolved its own emotional and personal design relationships with us. We own cars, much like we own pets. Often we give them names, we lavish care on them, we clean them, “detail” them, customize them and therefore seem to form relationships with them! We have crazy terms like “that’s a woman’s car” or that’s an “old person’s car”. Do any of us go around saying that about for example a microwave? Oh you bought a Whirlpool dishwasher? That’s such a “girl’s dishwasher” we bought the more appropriate Bosch “man’s dishwasher”…

Anyway, so how do we make cars emotional? Many tiny factors are involved, all of them add up and influence us humans in very subtle ways. Here’s the awesome Peter Stevens talking about one emotional aspect of his McLaren F1 design. Link embedded in Peter’s picture!

Peter Stevens on the McLaren F1 engine sound

 

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