future cat

The summer of next year will be the final chapter in Jaguar’s design turnaround it seems, thanks to the long awaited release of the F-Type sports car. 50 years have passed since the legendary E-Type, and the many false starts that I can remember of a successor in name, or abilities. Since the scoops of the 90’s, that turned out to be named XK8… to the year 2000 F-Type concept car, by Keith Helfet’s team (Helfet had form, by designing the wonderful XJ220)– which we were assured would be going into production, it seems that a Jaguar free from corporate conservatism under Ford and with strong design leadership of Ian Callum and Julian Thompson, it finally has the balls to do it! I’m also writing this blog- thanks to another stunning embrace of modernism by the normally old school Jaguar, a viral marketing company contacted this blog. I’m very glad to hear from them, and happy to share the images and info sent to me. Bravo Jag, now you’re really talking to the next generation of Jag buyers and we want to welcome the new Jaguar into our arms, as our very own, very cool British brand! So- what did they send me? Well, we have some great videos showing the prototypes testing, and just listen to that engine… glorious. A couple of pics of the prototype, where we can clearly see the design is based on the CX-16 concept car, but in convertible guise. There’s also a website, hashtag #FTYPE, and twitter account for us all to bookmark information whichever way we like in the year leading up to launch. There’s even a Facebook page…


try this poll to let me know what you think!

The full press release is below:

Further information about F-TYPE

Announced at the New York Motor show, and over fifty years since the launch of its predecessor, the iconic E-TYPE; the stunning two-seater F-TYPE sports car will be the newest addition to Jaguar’s model range.

Utilising Jaguar’s industry-leading knowledge of all-aluminium construction, the F-TYPE will launch as a convertible, and a strict two-seater with the focus uncompromisingly on delivering driver reward. A range of petrol engines will be available (V6 and V8) – and all will deliver stunning sports car performance.

Currently undergoing development prior to going on sale mid-2013, the F-TYPE is being thoroughly tested ahead of its launch; taking on the most challenging roads, extremes of temperature and the harshest environments.

The core appeal of Jaguar’s cars is their sporting heart, and that heart will beat stronger than ever before in the F-TYPE. Its development is a vivid representation of the confidence and ambition of the Jaguar brand, and the desire amongst the engineers and design team to produce a world-leader in a market segment that we have been absent from for too long.

Ian Callum, Jaguar’s Director of Design, said: “A true sports car needs to be pure in both its purpose and its form; to have the opportunity to produce such a car for Jaguar has been a privilege both for myself and for my team. The C-type, D-type and E-type Jaguars were all sports cars that held true to this principle in their era, and the F-TYPE will hold true to that same principle in its time, a time that is soon to arrive.”

The F-TYPE will join Jaguar’s existing range of cars – the XF saloon and Sportbrake, XJ saloon and XK coupe/convertible. Full F-TYPE technical and range details will be announced later in 2012. It will go on sale in mid 2013

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s