Right, so this week we have seen published images of the new Audi Q3 crossover, based on the cheaper VW Tiguan of course. The best part as you can already guess perhaps…. is that Audi teased the press with preview sketches as is the usual process these days, and now the final car is revealed, with almost total predictability. It looks so much like the larger Audi Q5 most of us car geeks, let alone the average person on the street, can BARELY tell the difference.
Wow- those Audi designers really earn their money…. So they did nothing
at all in the process of creating this car? Picked some new LED’s for the headlights? I guess we can expect this sort of evolutionary and cautious design language from the Apple of the car world, and they have of course proved this tactic to be incredibly successful. I guess I just wonder about the enthusiastic, idea-filled, young designers trapped in that Audi design studio…. how do they feel when the bosses just ask for this kind of work?!
Here are some comparison shots in a slideshow, see if you can tell the difference…. (hint: the blue one is a Q5!)
thoughts on automotive design 
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