Spotted in my work car park- in yellow, is my own recent acquisition. A Coupé Fiat, a car that inspired me to want a career in car design. I read in Car Magazine the story of it’s design in 1993, and how Chris Bangle wrestled with this pure sculptural and radical artistic shape (over humble Tipo base!). In front of it is a grey SUV, perhaps a Lexus? Perhaps a large Toyota or Nissan? No it’s also an Italian design… a Lamborghini Urus! I’ve seen these in the metal a few times and they always deeply disappoint in terms of design. Also a pure styling exercise on top of ordinary underpinnings (Audi platform), but even more extravagant than the Fiat. Where the Fiat has slashes that enable a clamshell bonnet, or breaking up a tall rear 3/4, the lines and creases are all over the Lamborghini. To reduce the massive height and imbue some sportiness- Lamborghini designers were allowed to add creases on creases and mouldings on top of metal. The clear difference is one was developed by hand modelling techniques and one was purely digital. The digital process is fast and loose and dirty. The result is messy but exciting. Like an untidy sketch of a car, and perhaps that’s the point. Who needs perfection anyway?
Consumerism and useless product design…
This blog is title autoSTYLING for a reason. I couldn’t get a car design URL…. but seriously it is important that the word styling was used. I am a design lecturer, but when I started this blog I just wanted to talk about cars as a passionate hobby and only in terms of aesthetics. Car design is a complex process but the members of the team that are called designers mostly work in the area of aesthetics. The design departments that were initiated in the 1950s, were defined by one template in particular, in Harley Earl’s GM “styling” studio. Principally the aim was to sell (and re-sell) similar cars every year, with new visual gimmicks and colours, inspired by the seasonal nature of the fashion industry. This was a clever change to the automotive business, where previously people bought cars that could potentially be fixed and last for many many years. It is something Henry Ford struggled with, once everyone had bought his Model T. They didn’t need a new one.
So we entered into an era when cars became desirable and fashionable consumer products, marketed to us as lifestyle accessories and whimsical statements about our wealth or status. Bachelor? Buy a car with no space for kids! Where do design teams come into this? Well, they are briefed to design products initiated by market research, and possibly years of sales experience feedback. Designers are asked to deliver a product for precisely defined customer wants and desires. We are now so conditioned to this aspect of cars that it’s not something we think about, but some consumers push against the impractical feeling or aura given off by styling. The growth of SUV demand really began with customers buying ex-military vehicles for use on the road. In the UK for example, functional farm vehicles were seen in country villages and the non-farmers who lived there took note. Land Rover had a great idea to combine a road car (Rover)- with their farm work-machine to create the Range Rover. Still this was not quite utilitarian enough for some, and those people continued to buy and use the “proper” Land Rovers on road. The majority wanted the comfort of the Range Rover though.
The Land Rover Discovery was essentially a reverse of this, attempting to cater for utilitarian vehicle customers AND school run urban users with one vehicle spun off the Range Rover chassis. This was in direct response to the popularity of Japanese 4×4 rivals such as the Mitsubishi Pajero (Shogun in the UK).
In general though, cars continued their push to be marketed and sold as lifestyle accessories, and the large corporate car producers had the money (and risk aversion) to carefully study their consumers. These companies learned the motivations for customers to purchase a vehicle, and researched niches to be filled. The evolution in customer focused design has led to diverse ranges of cars from most manufactures, and in 2009 Nissan pushed the SUV craze to its’ current situation with their 2WD Qashqai. A very clever, if somewhat unoriginal concept, to merge the on road user scenarios of SUVs with the mechanical economy and low cost of any ordinary road car. The benefits were numerous and despite the usual lack of foresight by motoring press- the car was obviously going to be a huge success. It was. The same old arguments were brought forth for the Qashqai… that it lacked functionality. That customers wanted and needed 4WD, and that they needed utilitarian looks that had been established with actual utility vehicles. They beleived customers only bought off-roaders that could actually off-road, and worse still they seemed to believe that only an ugly non-styled vehicle could ever be capable off-road. All these arguments against the Qashqai were proven completely false, and of course the link to the way a car looks and its function is quite elastic. Nissan knew they were false from their own market research and the relative failure of their previous crossover vehicle (the X-Trail).
No manufacturer gambles $billions before finding out even a little about the likelihood of success or failure.
So this leads me to a recent tweet- and the basis of this post, regarding the press getting things wrong yet again. Since the Range Rover Evoque convertible we are seeing a new breed of seemingly implausible vehicles- in the eyes of the myopic motoring press. The convertible Crossover/SUV. What all commentators on these designs forget- is that the original 4x4s were ALL soft tops. The Jeep, the Land Rover. The lack of roof was an essential part of any lightweight versatile military vehicle. On the farm, the Land Rover Series II developed to have a warmer cab enclosed on 3 sides, and even 4 sides in pick-up form, but still a canvas covered rear. The VW T-Roc cabriolet continues a time honoured tradition of soft tops on off-roaders. What really struck me was the wording of a Top Gear Magazine tweet, to say that designers of the VW had “strayed from the mission statement of an actual utility vehicle”. There are so many things wrong with this statement, but of course TG are joking, much like it’s comedy TV show format. The new Ford Bronco clearly defines itself as a functionality-led design exercise (using it’s aesthetics) and it comes with many options for removing the roof on 3 and 5 door models! So what exactly is the problem with the T-Roc?
I will confess. I do not like the T-Roc convertible, or the very similar Range Rover Evoque Cabriolet. There are aesthetic reasons for this, mostly the very short but tall proportions combined with a full convertible providing no B or C pillars. The short square shape plus canvas top- is too close to a baby pram/stroller look for me, or perhaps even a skip. For the same reason, I don’t think the Mini Convertible is visually successful either. This is aesthetically opposite to the utilitarian or military design aesthetic of nearly all off-road vehicles. Roll-over in a T-Roc convertible? Dread to think what that would be like, it certainly looks less safe, and as for flexibility of the monocoque? Engineers are shuddering across Wolfsburg. The “joke” that TG are attempting here, is that this car is NOT designed to be an off-roader. Well yes, that is patently obvious. The design team have made no mistake at all, and were well briefed by marketing on exactly who the target customer was. Those customers would have bought a convertible Golf GTi 30 years ago, or a BMW 3 series convertible maybe 20 years ago. Today’s urban upmarket small but classy vehicle of choice is: yes the baby crossover. The amount of drivers that want to experience sunshine on their heads is significant. Range Rover pioneered, and upwardly mobile VW followed. The trope of “wrong car in wrong place” was created by innovative Car Magazine a long time ago, and to be fair, it can still be very entertaining. It’s definitely a reminder that Top Gear is not about sensible automotive journalism and that’s fine. What is clear is that people need to face up to reality, and that is: nobody buys any vehicle for truly practical reasons, with truly rational and logical selection criteria. Brand and image and styling all affect us subconsciously. That skill of manipulating the observers thoughts and emotions, is exactly what excites me about car design and why I started this blog about styling.
Above: the original “car out of place” article?
Car Magazine have a great history of this, and the above link shows a classic of the genre. Top Gear TV series took these odd juxtapositions to extremes. Mostly they adapted this style of article into long distance adventure drives, sometimes with the ideal (but old and broken) machinery, sometimes with the opposite- such as an Esprit V8 across Argentina (attempted… because: Clarkson). The new Ford Bronco has been accepted with huge praise, and of course this is exactly because it is much more capable than it needs to be in terms of off-road credentials, and the styling aligns with the implied functionality. In design language, we call this over-specification and this type of product is all around us. A certain demographic tends to favour over-specification. Wearing all condition trainers/sneakers that were designed to hike up Everest, cycling 2 miles across London on a 6kg carbon road bicycle that was designed to win the Tour de France, while wearing a 1000m water resistant divers watch (yes these exist, 1km under water where you will be crushed to death!) in case there is a brief shower. All of this over-specification leads to some impractical cars… in the “wrong” scenarios, and in another post maybe I will need to address the Ineos Grenadier vs Land Rover Defender debate (seems relevant to this post). To summarise for now I will simply suggest that the reader demographics of TG Magazine do not match the buyer demographic of the T-Roc cabriolet, and the result is ridicule…. which precisely none of it’s buyers will ever read.
I just found that I uploaded my photos from last years Classic Car Show (here in Lahti, Finland) to my blog, but never shared them. Because of the cancellation this year it seems appropriate to remember this show. I’ll just create a gallery here for you all to browse. There was a great display from the Abarth club, and at the time I was a proud owner of an Abarth 500 Esseesse model. Great little fun car, with so much character and soul. The main theme I think was to show a lot of Italian cars in 2019. More car design commentary to follow soon!
I was asked my opinions on some current leaders in the world of car design. I actually checked up a little of each designers background, and decided to repeat my thoughts here for this blog. Mostly my educated guess about each person, with some anecdotal evidence. I also know a little more than I am allowed to share regarding some of the names, and I could ask for inside info on others- but I won’t because they have extremely demanding public images to uphold. They all thoroughly deserve their status of course, because none of these people made it to this level without enormous dedication and hard work. I can only imagine how all-consuming some of their careers have been.
1. Jean-Pierre Ploué (PSA)
Ploué made his name in the industry with the first Renault Twingo. A landmark car of characterful but functional design. A truly French car from a truly French thinking designer- and this was exactly what Citroen needed after nearly 20 years of a Brit, then an American in charge. For the new millennium it was time to bring back French thinking. Jean-Pierre Ploué immediately hired some young talent from around the world, and nurtured that talent with a very relaxed attitude to creativity. A friend of mine worked there as a designer, and hadn’t done any work for weeks. Worried- he finally admitted this to Jean-Pierre, who shrugged and said “that’s ok, maybe inspiration will come soon”. A great creative team manager, his people skills have enabled all PSA brands to continue to positively rejuvenate in design terms.
2. Franz Von Holzhausen (Tesla)
Musk grabbed Von Holzhausen from Mazda, when he became unhappy with Henrik Fisker’s outside consultancy design work. Franz was given the task of setting up an internal design studio and fixing what would become one of the 21st Centuries most important car designs, the Model S. Franz and his team (mostly poached from Mazda) decided to play it safe with the styling. Musk was a demanding boss and referenced his own Porsches as the standard to work towards. The foundation of Tesla was a familiar looking sedan, with groundbreaking technology. The recent Cybertruck is another PR masterstroke by Franz. This time there was no revolution in tech, so instead a completely unexpected and brutal design language got the truck noticed. The ripples from the Cybertruck will be seen in car styling for the next 20 years.
REDACTED. Luc Donckerwolke (Hyundai, Genesis)
Luc Donckerwolke is the definitive car designer. Dual nationality, speaking an astonishing array of languages his diversity of culture makes him a perfect recipe for global car design. Famous for re-establishing multiple brands for the VW group. A real darling of the VW board and a pioneering design manager, who established multiple internal design teams at Skoda and Lamborghini, ditching traditional techniques for modern digital methods. After taking over at Bentley there was a surprise desertion of the VW Group, to join Peter Schreyer in his mission to destroy the German dominance of the car industry on behalf of Korea. Luc uses his modernist digital design techniques to devastating effect, now rapidly overtaking the Germans in progressive quality design. His recent Hyundai Prophecy concept car was a very cheeky nod to past Germanic design themes (911 shaped!) but brilliantly moved into the 21st Century.
3. Gorden Wagener (Mercedes Benz)
A company man with 23 years at Mercedes design and the result is total trust by the board. Some might say this trust is his downfall. Wagener often receives ridicule by other designers (not publicly, as that is dangerous to careers). His hyperbole speeches and grandiose influences are cliched and vague. As far as we know, Wagener has never actually designed any cars- but nurturing other talented designers he developed his “sensual purity” design language as a universal styling look, applied to every Mercedes at every price, and every segment – even commercial vehicles. Criticised for shallow, skin/deep only styling- but the sensual part is undeniable and Mercedes is now a strongly customer-led company. Buyers get exactly what they wish for, including strip-club like interiors, and the sales figures prove the methodology. He could be the designer at the helm when the ship sinks… and like the captain of the Titanic he will never abandon his ship.
4. Klaus Bischoff (VW)
Bischoff is another German company man who, like Wagener, has dedicated his life to one company: VW. Since 1989 he has designed only for VW group, and has had many management roles and mostly worked as an interior designer. His name was not widely known, so we can assume this is a modest designer perhaps. A true inside man. VW clearly have huge faith in Bischoff and the quality in the design language of VW brand in particular is mostly thanks to Klaus. VW generally manage to avoid fashion, or extreme design trends, but recently have become a little formulaic. Klaus and the VW board really believe in this formula, but corporate scandal has made things tough for the brand. Design must be even more conservative in order for customers to trust them again.
5. Adrian van Hooydonk (BMW)
Once again we see the loyalty to German brands, but a Dutch designer this time who has been with BMW since 1992. Adrian made his mark with BMW in California, working for and eventually becoming president of DesignworksUSA. Thanks to his advanced work at Designworks, Von Hooydonk became the protege, and successor of Chris Bangle. Bangle revolutionised the very traditional BMW, and in turn shook up the entire car design business. Hooydunk was the driving force behind the design and styling ideas that Bangle made famous. Designworks laid a lot of the groundwork for BMW design as it is today. Unfortunately since Bangle’s departure, the strategic management of BMW has been messy and design has suffered. Bangle dealt with this aspect well, Adrian does not. A true artist like Adrian just wants to create. Currently his handling of the BMW grille design, insisting Chinese customers demand it, seems lacking in vision.
6. Thomas Ingenlath (Polestar)
Volvo regrouped itself after Geely investment, and decided to take stock of what it wanted to be and what it didn’t want to be. Ingenlath is a great example of what can happen when taking a risk and changing company. A German designer, who worked for VW for 20 years and ranked very highly- he joined Volvo and eventually brought some of his VW friends along too. Volvo spent time to work on strategic design and research of their brand (from outside consultants) and this foundation work has been spectacular in its success. Ingenlath was allowed, as an outsider, to distill Swedish design principles and core Volvo corporate values such as safety and quality into a pure aesthetic depiction in 3D form and materials. This is high operating level, holistic vehicle design which only very few companies achieve. So far Volvo design strategy has been perfect. Now Ingenlath is concentrating on the EV and performance brand Polestar, which perhaps gives us a clue to his own thinking about the future of automotive transportation.
7. Gerry McGovern (Land Rover)
A very interesting and eccentric character… Gerry is an enigma of his own creation. Fantastically talented, but from a working class background in Coventry, it all seems so unlikely. Apparently his learning curve never ends, constantly intent on self-improvement, he now presides over a kingdom of his own creation. Famously blunt and sharp with employees, but ruthless in his passion for design. He only left Coventry briefly, in the late 90s, to show Lincoln exactly what they should be doing- then returned to continue his life’s work in Coventry. Along with Volvo design, Land Rover are leaders in consistent brand identity. Gerry became obsessed with mid century design during his time at Lincoln, and continues to pursue a minimalist and timeless aesthetic. There are aspects to McGoverns plutocratic management style that I cannot repeat, shared with me in confidence by insiders, but his troops are loyal and you can be sure of one thing: that he will always push for absolutely the best quality of design in every detail.
8. Ikuo Maeda (Mazda)
The designer’s designer. Respected as an artist, and responsible for renaissance of beautiful emotional design. A strategy he implemented by returning to traditional artisan routes, using hand sculpted clay extensively again, just as other studios are abandoning it. The seeds of KODO design language began with Franz Von Holzhausen and his preceding Nagare design aesthetic, but Maeda has steered Mazda design to be more than surface styling. His aim was to bring life to industrial products, and he has succeeded in the ultimate vision of emotional automotive design. A stark contrast to functional product design which gives humble Mazda’s a value beyond their price. Who could’ve predicted 20 years ago that a Japanese company would be the one to keep the heart and soul of beautiful car design alive? Alfa Romeo and Mercedes design departments wish they could achieve this level of sensual design.
9. Flavio Manzoni (Ferrari)
An Italian car designer who interestingly worked for VW rather a lot, at a very high level running advanced creative design teams. The combination of his long experience in Italy for Lancia and Fiat, combined with extensive experience in the dominant VW group means that Manzoni was uniquely placed to bring Ferrari design into the 21st century by setting up an internal dedicated design team. Manzoni proved his abilities by developing the stunning La Ferrari production car. The sensational design, and more importantly the delicate design process that produced it, has let Ferrari controversially abandon its relationship with Pininfarina. Critics have argued that Ferrari in-house designs are unrefined- but the pace at which they are now being produced is the reason perhaps. The relentless product updates and modern sales tactics at Ferrari are generating profits, with cars that are exciting and dramatic in styling. In response to critics, Ferrari have even created a less flamboyant design with the new Roma model. Design strategy and future thinking is a core skill of Manzoni and we can be sure that his tactics have been well thought through.
10. Laurens Van den Acker
edit: Luc Donckerwolke abruptly left Hyundai/Genesis in 2020, so this addition was drafted to replace him in the printed article.
Laurens Van den Acker is one of the world’s leading experts of advanced vehicle design. Laurens’ career took him from Europe to America and back. His experiences were transatlantic and international. Incredibly he has worked in Italy, Germany, USA and France. This global experience meant he became uniquely placed to understand a vast majority of the car buying planet, excepting perhaps Asia- but his long tenure at Mazda must have filled that gap quite well also. This moulded him into the global visionary he is now (despite working for a seemingly very French and European brand), and his time spent with J Mays at Ford clearly helped his genius to shine. Van den Acker came to fame with an astonishing series of concept cars, while working with J Mays. The Ford 24/7, 427, Model U and the Ford GloCar. These were all so ahead of their time in ideas concept and user sentiment, that any car company wishing to be successful in future clearly had to hunt down Laurens for their own good. That is exactly what Mazda and then Renault did. There is a connection here with Franz Von Holzhausen – for they both worked on the Nagare design language at Mazda, but those visionary Ford concepts were what caught the industry’s eye. The Ford 24/7 from 2000 was the key to Acker’s success. This car predicted the customisable App grid interface, 7 years before iPhone, and predicted user’s wishes for connectivity and configurable dashboard/screens that we see on every concept and future production car 20 years later. Van den Acker set the user template that the entire industry is working to now.
Thanks to Hans Dierckx of Auto Wereld magazine, Belgium, for asking my opinion on 10 current car design leaders.
Now that the hype, the hoopla, the circus, etc has died down… (do you see why Tesla did it?) what do you all think of the Tesla Cybertruck? WIRED Magazine called me on the day of the reveal, hours after seeing it- I had to give some kind of opinion- which wasn’t easy. A few days later the esteemed Eric Gallina wrote an insightful piece which almost nailed what most designers were thinking… and there were other thoughtful takes on it. The vehicle divided opinion, and certainly shocked everyone. Shock was the universal truth- and that is exactly as intended. Meanwhile… here’s the original Yankee-origami-wedge vehicle… (no not the DeLorean).
The New BMW 1 series is Front Wheel Drive. Why does this matter? It does not. Potential purchasers of this car do not know that the current 1er is RWD. They have requested more luggage space. BMW has responded. BMW is working in user-centric design methodology. This is correct practice for any profit chasing business, is it not? The first article I wrote explained the reasoning clearly (Autocar) it seems…. but, are the first two questions not contradictory? In solving one problem (lack of space) BMW engineers have created a new problem- and there is the balance of design and engineering we know and fear in the automotive industry. The decision here was that making a FWD car fun to drive was easier than making a RWD with ample luggage and passenger space.
Q&A: Jochen Schmalholz, BMW 1 Series product manager
Q. Why switch to frontwheel drive?
A. “When we asked customers where they see room for improvement, interior size – seating comfort, rear seats, front seats, shoulder width – kept coming up. So when we had to decide on the architecture it was an easy decision, because front-wheel drive addressed exactly what customers have been complaining about.”
Q. Rear-wheel drive made the 1 Series unique in its class, so how will it stand out now?
A. “Customers loved the sporty design and driving dynamic, so this was something we had to keep. The major challenge was bringing out driving characteristics similar to a rear-drive car, and a lot of time, money and effort went into this process.
Q. Why so much emphasis on technology in the interior?
A. “It’s important for younger customers, and the 1 Series has the youngest customers of any BMW model. Some of the technology, such as the reversing park assist, was only introduced a few months ago on our flagship models.”
Thanks to a car designer named Matteo Licata I wanted to expand on another Twitter discussion. At this link Matteo complied a nice write up of his Top 5 saloon cars (with 4 doors). Since the first day I saw the Rover SD1 that my father bought from our neighbour (in 1987?) I have always preferred a more sleek silhouette to the 4 door 3 box type of car. As a family we grew up with hatchbacks, estates, and even that Rover fastback. At some point my dad was forced to drive company cars which included some saloons, such as a Sierra Sapphire (a comfortable little shed), and even a Ford Orion (not as bad as we expected it to be), but mostly given a choice we had hatchbacks. I’ve only ever owned one saloon car myself in 24 years, and that was a Hillman Avenger. Nevertheless I decided to choose my own favourite designs in this globally popular car shape. In no particular order…
Firstly I agree with Matteo that the Citroen DS is possibly the greatest “saloon” car ever designed. It looks nothing like a traditional 3 box saloon! It is so different I don’t even count it myself, it is just so far removed from all preceding or following designs. So that might be my no.1. and 5 runners up could be…
Surely the definitive Mercedes? Solid, but light, formal but elegant. Not too big, not too small. I’ve driven one briefly and it felt (and looked) like granit formed into a car shape, from exterior right through to it’s wonderful interior. Never to be bettered?
Alfa Romeo 164
Yes the Alfa 156 is truly stunning. Beautiful and interesting at the same time. The 164 though, is outstandingly restrained and beautiful. Formal, and informal. Quite utilitarian looking for an Italian car, with its many plastic panels and rubbing strips- but at the same time it is elegant and sophisticated. Pure magic that only Italian designers can conjure up!
Yes, I loved the SD1 and was amazed that Rover replaced it with a saloon (but rapidly added the fastback style too). I had a Matchbox model of this, and it predated the Alfa 164 with a similar look (two-tone body) by one year (1986, then 1987 for the Alfa). I loved this linear, modern high-tech look in my youth. It is so wonderfully 80s, but at the same time expertly executed in it’s design details. The original styling model is shown here, from 1983! Find out more from Keith Adams excellent website.
Lincoln Continental 1961 – 1969
The definitive long, low, wide and truly American saloon car design. The Wachowskis new what car was needed to represent the peak of the 20th century in The Matrix, and it was this one (a 1963 model actually).
Controversial, but again my love of rectangular saloon shapes means I genuinely prefer the XJ40 over the XJ series III that it was supposed to replace. The subtlety of this design is fantastic. It borrowed from global design trends then expertly mixed those with more traditional forms of Jaguar.
Audi A6 (C5)
The design lecturers example. Perfect proportions, almost to the point of not knowing if it’s FWD, or RWD or perhaps AWD (Quattro as intended). The arc of the DLO and it’s perfectly balanced placement within the wheelbase, combined with the dangerously unadorned rear end (imagine a tow hook added, or an exhaust pipe!) this was the Apple iPhone of saloon cars.
An oddity. When I discovered these existed I was amazed. Did they design the 2 door first, then just extend it to be a saloon? Like coach built limousines. To see a sporty shape like this, as a core part of a saloon design (not bulged and added post-design) is unusual. Subaru used this theme on many saloons after, but Nissan did it first!
Lagonda Taraf and Aston Martin Rapide
Declaring a personal interest here as quite a lot of my friends, and even family, work at Aston… but I really can’t help loving all the 4-doors they have produced over the last few years. The Rapide was a beautiful if somewhat impractical +2 development of the DB9 shape. Then later Lagonda was reborn with the astonishing low volume Taraf model. Enormously long, but aimed at giving a massive amount of rear passenger space, the shape reminds of the original William Towns Lagonda while also connecting with other Aston form language. This design might have inspired many other big saloon designs that have followed, such as the VW Arteon or the Mazda Vision Coupe. I’ve cheated a bit here including both, but there’s actually 7 cars mentioned in this post!
Update: my inspiration for this post has now created a YouTube video showing his choices! Check it out, it’s fun! https://youtu.be/CcbLSEBHyNA
The Range Rover Evoque is supposed to be posh… so in 2012 it was launched by Posh. Posh Spice of course, the infamous Victoria Beckham. At the time the event and project that was organised by JLR to launch the car gently raised a few eyebrows when Mrs Beckham presented a special edition of the new Evoque ‘designed’ by her. Little did we realise that one of the very people who orchestrated this event, and this special edition, was not particularly happy at the time. Quite strangely this story has resurfaced 5 years later, with comments from design director Gerry McGovern.
Mr McGovern said at a publicity event last week: “She didn’t design the car… I’ve forgotten more than that woman will ever know about [car] designing – to be a car designer takes years.”
This could be aimed at boosting current Range Rover publicity? Who knows what Gerry’s motivation is to appear in The Sun, but it’s currently being reported by the British tabloids such as The Sun and The Daily Mail, who call it an “extraordinary row”. It is certainly unusual, especially as the main complaint is coming 5 years after the incident. It opens up a debate around the attributing of design originality to specific designers. Credit for certain designs is a complex issue and 7 years ago I wrote a post here on this subject. Design Directors and chief designers are the public face of any car design story, and often they seem to be claiming work they didn’t do as their own. They are of course responsible for an entire design department and must take the good and bad comments about any design, sometimes directly. The headlines and articles from the tabloids contain very inaccurate (as usual) statements such as a claim that Gerry McGovern MADE the Evoque. The Sun journalists seem to think that a design director gets out his spanners and welding equipment, to personally construct every one of the 1000s of Evoques that the Range Rover factory turn out.. Terrible lack of expert knowledge or research. The reality is of course, that even Gerry McGovern did not design the Evoque. His very talented and large team of exterior and interior designers, plus clay and CAD modellers, colour and trim designers and even digital GUI designers DID. The teams that work together to create any vehicle are large, and that is simply the design stage. Then there is engineering teams that number in the 100s sometimes 1000s to get a vehicle ready for mass production. finally the factory starts production and another entirely different set of robots, and people, begin to bolt the cars together at astonishing rates. Design leaders protect their hard-working teams from negativity, and we might suggest that McGovern is annoyed in this instance for Victoria Beckham claiming credit for his teams work. Victoria Beckham has her own fashion label- and therefore counts herself as a fashion designer. In this capacity she ‘designs’ clothes and accessories, and that process involves zero engineering – but it does involve design decision-making. When she was asked to create a special edition Ranger Rover she of course contributed in a way that she was familiar with, and one which she has learned to call ‘design’ (because it IS design). She choose unique colours and material choices for the factory to piece together into her limited edition Evoque. To all intents she was right to say that she ‘designed’ her VB edition car, that she then stood in front of in 2012. It is of course, almost impossible for the depth of the automotive design business to be explained in a simple soundbite or tweet- to enable JLR to explain the difference between what Mrs Beckham did, or what Gerry McGovern did, or what his fabulous design team did. Words should be chosen very carefully, and indeed, Gerry is upset that she went off-script at that time- when we can imagine that the word ‘collaboration’ was something the Range Rover team had in mind? Much like Gerry’s own design collaborations… with the fashion world.
Another podcast! This time I was kindly invited to take part in a round-table discussion with 2 other vehicle designers. The hosts of the Motoring Podcast were interested to hear about the basic principles of vehicle design, mostly in the area of why cars look the way they do and some fun questions about our favourite designs. Link is here:
Designers Roundtable – The Motoring Podcast ep.114 Special Edition
iTunes link to podcast – well worth subscribing to!
There’s also a YouTube video…
Yet another Twitter conversation has turned into something I should post here. It feels like I waste a lot of time on Twitter, but to be honest I very much enjoy the debate that it stirs up. I completely agree with the complaints around being able to SEE OUT of any modern car. Designers obsession with low narrow window heights and dynamic rising DLOs, means that modern cars can be a real problem to see out of. For children using the rear seats this becomes even worse and most kids have no view onto the outside world while travelling. Motion sickness can result- although technically NO visibility at all can apparently be better for that issue. So I was busy playing with showing ratios in photoshop. A new Citroen C3 Aircross began the debate, as it has very large ratio of metal to glass. Others named cars they presumed to have huge areas of glass- but analysis shows that even these stick to similar proportions to any sportscar. The preferred ratio is to keep the DLO ratio (Day Light Opening) below 50% for the glass, meaning the ratio of glass to metal (of the door to sill area) should be less than 50% glass and more than 50% metal. For example the worst offender in recent years was the Fiat Multipla. Our favourite example of great “bad” design. The glass/metal ratio is 50/50 and even heading into 55/45 towards the front side-windows perhaps. A Twitter users own Porsche was mentioned as an example of a car with lots of glass- but here we can also see it has the magic formula for DLO/metal ratio. This low ratio of glass was dynamic in the days of the Porsche 924 (compared to ordinary cars), but now just about every vehicle uses this dynamic (metal biased) ratio to help us all imagine we are driving a Porsche… not an ordinary car!